Corporate Branding is the
recognizable public representation of a company, symbolizing its
values and unique offerings. This includes everything from a logo,
to a web site, to materials for an advertising campaign. Corporate Branding should be planned in
accordance with not only the image of a company in
mind, but to provide a foundation for marketing. In our visual based
world, imagery is the driving force; it can convey both a message
and evoke feelings. A strong brand is instantly recognizable to the audience. A
strong Corporate Brand is essential to providing a solid foundation for marketing.
Corporate Branding is
developed by consistency and repetition, just like any good marketing plan. As
consumers hold business cards in their wallets, see a commercial on their television,
or drive past a billboard, they will recognize logos, jingles and
other branding before they even process the information. The purpose of
a good marketing campaign is to associate a Corporation’s
Branding with a positive emotion through multiple exposures.
Consistency plants a
Strong Corporate Branding increases the effectiveness of marketing by creating a
consistent imagery in various marketing campaigns. Brand recognition, consistency, and attention to
detail give companies credibility in any competitive market, demonstrating to potential clients that
the company is worth their time and effort. The importance of
Corporate Branding is to enable successful marketing, which will provide a
return and profit.
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6/17/09 -Igor Stravinsky
Igor was a Russian composer, pianist, and conductor, widely
acknowledged as one of the most important and influential composers
of 20th century music.
7/10/09 - Tesla's Birthday
Tesla was born on July 10, 1856 and he passed away on January 7, 1943. Nikola Tesla was the inventor of Alternating Current, aka AC Electricity. Without his invention, we would not have computers!
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